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2013陶瓷卫浴趋势:向县级经销商进军

发布:北京尚臣美缝公司 浏览:2次

MASAIKECHENGXINGUI JIAZHUANGQIAORANXINGQI

nba让分推荐ZICONGZHIDAOLEMASAIKEPIAOLIANGDEMINGCIJIESHI,CAIFAXIAN,KANSIPINGFANPUTONGDEMASAIKEYUANBENSHIYIZHONGYISHUCHUANGZUO。ZHISHIZHANGQIYILAI,MASAIKEDEZHUANGSHIZUOYONGBEIHUSHILE。

2013陶瓷卫浴趋势:向县级经销商进军

阅读:1443 时间:2013-04-02 10:34 来源:世界家居时报网 作者:匿名 【

  上海卫浴展上观展的外国商客

  2012NIANYILAI,SHOUFANGDICHANSHICHANGDEHONGGUANDIAOKONGYINGXIANG,BUGUANSHIGEGECHANQUDEWEIYUSHENGCHANQIYE,HAISHIQUANGUOGEDIDEJINGXIAO、LINGSHOUSHICHANG,QUANGUOWEIYUXINGYESHOUDAOXINYILUNJUDADECHONGJI。WEIYUXINGYEJINGLIQIANSHINIANKUOZHANGZHIHOUZHONGYUCHUXIANHUILUODEQINGKUANG,CONGCHANLIANGLAIKANSHENZHICHUXIANFUZENGZHANGDEZHUANGKUANG。

  行业洗牌趋势凸显

nba让分推荐   ZHONGGUOJIANZHUWEISHENGTAOCIXIEHUIFUMISHUZHANGYINHONGZAIJIESHAO2012NIANWEISHENGTAOCISHENGCHANSHUJUDESHIHOUCENGZHICHU,SHANGBANNIANDEWEISHENGTAOCICHANLIANGSHI6900DUOWANJIAN,XIANGDUIYU2011NIANDETONGSHIQIXIAJIANGLE9.2%,ZHEISHI1998NIANYILAIDEDIYICIFUZENGZHANG。ERJINRUDISANJIDUSHICHANGXIAOSHOUHUANJINGGENGJIAJIANNAN,JUTONGJI,2012NIANQUANNIANWEISHENGTAOCICHANLIANGWEI1.55YIJIAN,TONGBIXIAJIANG10%。

nba让分推荐   ZHONGGUOJIANZHUWEISHENGTAOCIXIEHUIMISHUZHANGMOUBINZAIMIAOSHUDANGQIANXINGYEFAZHANXIANZHUANGSHIZHICHU,SHOULOUSHIDIAOKONGYINGXIANG,ZHONGDUOTAOCIWEIYUQIYEKAIGONGBUZU,CHANNENGGUOSHENGMAODUNTUXIAN。

  DUIYUZHIZAOXINGYEERYAN,CHANNENGGUOSHENGBINGFEIXINXIANSHI。MOUBINBIAOSHI,TAOCIXINGYECHANNENGGUOSHENGDESHENCENGDONGYINHAIZAIYU2008NIANMOCHUTAIDE“SIWANYI”CIJIJIHUA,ZHEIYIZHEN“QIANGXINJI”YINFALEZHONGDUOCHANYEFENFENSHANGMA,QUANGUOTAOCICHANQUBIANDIKAIHUA。RANERZAISHANGYOUFANGCHANDIAOKONGTAISHIXIA,JIAJUCHANPINXUQIULIANGZHOUJIAN,YINCICENGJINGKUODAGUIMO、ZHUIQIUCHANLIANGDEQIYERUJINQUEBEISHANGLECHENZHONGDEFUDAN,SHENGCHANNENGLIYUANDAYUSHICHANGXUQIUNENGLIYEZAIQINGLIZHIZHONG。

  ERCONGZUIJINBANBUDE《GUOWUTIAO》KEYIKANCHU,SUIRANFANGJIARENGRANZAIZHANG,DANZHENGFUDUISHANGPINFANGDEDIAOKONGLIDUBUHUIFANGSONG,ZAIJIASHANGSHANGPINFANGDEXIAOFEIJIANQULIXING,KEYIXIANGJIANDESHI2013NIANYUFANGDICHANJINMIXIANGGUANDEWEIYUXINGYEJIANGYIRANHUIHENJIANNAN。

  ZHEIZHONGQINGKUANGDAOZHIDEZUIZHIJIEDEHOUGUOJIUSHI:RUOSHIPINPAIGENGRUO,QIANGSHIPINPAIGENGQIANG。ZHEIYEBEIYENEIRENSHIYUCEWEIXIPAISHIJIJIJIANGDAOLAI。YIFANGMIAN,BUSHAOQIYECHUYUTINGCHANBANTINGCHANZHUANGTAI,GEDIDEZHONGDUANMAICHANGLVXIANCHEDIANCHAO;ERLINGYIFANGMIAN,YIXIEQIANGSHIPINPAIRUJIANPAI、HUIDA、HENGJIE、DONGPENGJIEJU、ANMENG、JIUMUDENGPINPAIFASHENGJUHEXIAOYING,ZAINIJINGZHONGYUEJUHUOLI。

  ZAIZHEIFANGMIAN,ANMENGWEIYUKEWEIXINGYEZHONGDEYIPIHEIMA。2012NIAN,ANMENGCONGDANYIDEWEIYUPINPAIWANCHENGLEXIANGJITUANGONGSIDEWANMEITUIBIAN,GEZIGONGSIZAIANMENG“DUOGUIXIFENFAZHAN”LINIANDEZHICHENGXIA,ZAIGEZIDELINGYUQUANMIANFALI。BINGQIEWANCHENGLEZAINIANCHUZHIDINGDEZHENGTIWEIYU“BAIDIANJIHUA”YUQIMUBIAO,ERZHEI,ZAIANMENGWEIYUQUNIANSHIYIQIJIANKAISHEDE40DUOJIAZHUANMAIDIANDEDAOLEZUIHAODEYINZHENG。JULEJIE,ZAIZHEIXIEXINDEDIANMIANKUOZHANGZHONG,QIZHONGYOUBUSHAOHAISHICIZHUANDENGYIYEJINGXIAOSHANG。

  卫浴格局发生微妙变化

TAOCIWEIYUQIYEXINGSHUAICUNWANGDEJIAOCHALUKOU

nba让分推荐JUGUOJIATONGJIJUGONGBUDESHUJUXIANSHI,15-59NIANLINGCENGDERENKOUBILIDIYICICHUXIANXIAJIANG,ZHEISHUOMINGRENKOUHONGLIZHUJIANQUYUXIAOSHI,YEYIWEIZHEZHONGGUODEJINGJIJIJIANGYAOGUO“JIANSUBO”,ZAIJIASHANGTONGHUOPENGZHANGYINFADEYUANCAILIAOCHENGBENSHANGSHENG,ZHEIYANGSHUANGZHONGDAYAZHIXIA,2013NIANDETAOCIWEIYUXINGYEHUIFOUZAISHOUJUDADEDAJI。

,,

  WOMENZHIDAO,ZAIGUONEIWEIYUJIE,CHANQUDEGEJUXIANGLAIBIJIAOWENDING,DANZAI2012NIAN,ZHEIZHONGGEJUJIANJIANFASHENGLEYIXIEWEIMIAODEBIANHUA,JIGEDACHANQUDEDINGWEIHEQIYEJINGYINGFANGXIANGZHUJIANFENHUAHEZHONGZU。YUCITONGSHI,SHICHANGZHULIUCHANPINDEBIANHUACUSHIQIYEJINGYINGFANGSHIDIAOZHENG,CONGERZAIYIDINGCHENGDUSHANGDAPOLECHANQUZHIJIANDEDONGTAIPINGHENG。

  其中,以广东佛山及周围地区为代表的广东品牌,品牌运营成熟,品牌知名度高,国内市场份额较大,陶瓷卫浴、和五金龙头等产品均处于领先地位。因此,佛山卫浴产区在品牌运营特别是在整体卫浴的运营上,走在了全国最前列的位置。如今,乐华、澳斯曼、恒洁、益高等原来以卫生陶瓷为主的企业走向整体卫浴发展方向,而浪鲸等休闲卫浴、安蒙等以五金水暖为主的企业也成功转向整体卫浴的发展模式。

nba让分推荐   2012NIANZHENGTIWEIYUZHENGHELIDUJINYIBUJIADA,ZHEIFANGMIANFOSHANPINPAIDEZHENGHEYOUSHIYETUXIANCHULAI。QIANJINIANDEQIYEDUIZHENGTIWEIYUDEZHENGHEHAIZHITIXIANZAITIEPAISHENGCHANSHANG,CONGCHENGBEN、SHEJIDAOZHILIANGTIXIDEJIANKONGFANGMIANDOUBIJIAOSONGSAN,ZHENGTIXIAOGUOBUMINGXIAN。QUNIANYILAI,YIXIEYOUSHILIDEQIYEZIJIJIANCHANG,SHIXINGTAOCIJIEJU、WUJINLONGTOU、YUSHIJU、LINYUFANGQUANXIANSHENGCHAN,ZHEIYANGJINYIBUTUXIANLEZHENGTIWEIYUDEYOUSHIHEQIYESHILI。ERZHEIZAIFOSHANCHANQUBIAOXIANYOUWEITUCHU。

  “NEIZHONGCHANPINJIEGOUJIANGGENGTIEHESHICHANGXUQIU,YIGONGCHENGWEIDAOXIANGDEZHENGTIWEIYUCHANPIN、ZHINENGHUAGONGGONGTIXICHANPINHEYIJIAZHUANGLINGSHOUWEIDAOXIANGDEGEXINGHUADINGZHILINYUFANGHEYUSHIJU,YIJIZHINENGYUSHIDIANQICHANPIN,ZAIZHULIUSHICHANGSHANGGENGJUJINGZHENGYOUSHI。”XIANGLAIYISHANZHANGYINGXIAOZHUCHENGDEANMENGWEIYUDONGSHIZHANGANHUIRUSHISHUO。ZAIFOSHAN,ANMENGJINGLILECONGZAOQIDEWUJINLONGTOUDAOXIANZAIDEZHENGTIWEIYU,SHUNYINGZHEIGEFAZHANCHAOLIU。

  YIFUJIANNANANJIQIZHOUWEIWEIDAIBIAODESHUINUANWUJINCHANPINFAZHANLISHIJIAOZHANG,CHANPINQIQUAN,GUIMOGUONEILINGXIAN。JINNIANLAIWEITISHENGPINPAIXINGXIANG,FENFENXIANGZHEZIBENYUNYINGDEMOSHIFANGXIANGFAZHAN,BINGJIEYIFALIZHONGGAODUANSHICHANG。2012NIANHANGBIAOWEIYUZAIXIANGGANGCHENGGONGSHANGSHICHENGWEIZHEIYINIANWEIYUXINGYEWEIYIYIJIASHANGSHIQIYE。LINGWAI,JIUMU、HUIHUANG、SHENLUDADENGPINPAIYEZAIJIAJINSHANGSHIDEBUFA。TONGSHI,JIEZHUYUZHENGTIWEIYUDEFAZHANQUSHI,NANANQIYEFENFENSHANGMATAOCISHENGCHANXIAN,BINGZAICHUWEILINGYUYEYOUJIAODADEJINBU。KEYISHUOFUJIANWEIYUQIYELIYONGZIBENSHICHANGYUNZUOMOSHIDETONGSHI,ZOUXIANGLECHUWEIYITIHUADAOLU。

  HANGBIAOWEIYUDONGSHIZHANGXIAOZHIYONGFENXILEFUJIANQIYESHANGTAOCISHENGCHANXIANDEYUANYIN。TASHUO:“SUIZHEGUONEIXIAOFEIGUANNIANDEBIANQIAN,ZHENGTIWEIYUDEYINGXIAOMOSHIZAIQIANJINIANYIJINGPUJI。XIANZAIDESHUINUANWUJINQIYEYEMIANLINZHEZHUDUODEYALI,BUZUOTAOCIWEIYUSHIBUXINGDE,SUOYITAMENDOUZAIGAOWEISHENGTAOCIGONGCHANG。”

  以江浙沪地区为代表的卫浴品牌外向型特色明显,国际化程度较高,、淋浴房产品相对集中。另一方面,一些企业长期流行于国内大大小小的批发市场,主要针对低端市场。目前该区域在国内由于没有品牌经营的意识,导致集体沉默,很少见到他们的声音。

nba让分推荐   ERHEBEITANGSHANZHUYAOHAISHICONGSHIWEISHENGTAOCIDECHUKOU,BIANHUABUDA,HUIDATAOCIYIJIADUDA,ZICHENGYITI,ZAIGUONEIXIAOSHOUWANGLUOYERIJIANWANSHANQILAI,DANSHIYIJIAQIYENANYIZAIGUONEISHICHANGXINGCHENGQUYUYOUSHI。

nba让分推荐   YIHENANZHANGGEWEIDAIBIAODEZHONGBUWEIYUCHANQUQIYESHULIANGZHONGDUO,MUQIANYOU70DUOJIA,ZHUYAOSHENGCHANWEISHENGTAOCI,CHANNENGCHAOHUXIANGXIANG,JIHUZHANJUGUONEICHANLIANGDEBANBIJIANGSHAN,DANSHICHANPINPUBIANDIDUAN,YOUYUDANGDIZHENGFUZHICHILIDUDA,ZAIDIDUANSHICHANGFAZHANXUNMENG,YIZHIYUZAIQUANGUOGEDIJUNKEYIJIANDAOTAMENDECHANPIN。

nba让分推荐   JIDACHANQUDEBIANHUASHIDEYUANLAIBIJIAOWENDINGDEGEJUZAI2012NIANCHUXIANLEWEIMIAODEBIANHUA,YIFANGMIAN,YIFOSHANWEIDAIBIAODECHUANTONGQIANGSHIPINPAIZAIZHONGDUANYIRANBAOCHIZHEZHONGGAODUANPINPAIXINGXIANGDEZITAI;LINGYIFANGMIAN,YINANANWEIDAIBIAODESHUINUANPINPAIGAODIAOFANDAN,ZAIZHENGTIWEIYUHECHUWEIYITIHUADEFAZHANQUSHIXIA,ZHENGZAICHANGSHIZHETISHENGZIJIDEPINPAIXINGXIANG,ZHONGDUANFANYINGBIJIAOMINGXIAN;ERZAIDIDUANSHICHANG,CHUXIANLEZHANGGECHANQUYIKAOSHULIANGYUJIAGEYOUSHIZHUJIANYAGUOCHAOZHOUCHANQUDEFENGTOU。

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nba让分推荐WEIYUZHONGDUANYINGXIAOXIAYIGELUKOUYIDINGSHISHEJIYINGXIAO

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